leadership clarity coach

Lead with Purpose.

Coach with Impact.

Hi, I’m Jonathan Armel, MCC — Executive Coach, Leadership Catalyst, and Ziglar Coach Leader.

In today’s fast-moving, ever-evolving business environment, leadership requires more than skillful management—it demands purpose.

Disruption is the new normal.

Hybrid teams, rising expectations, and accelerated change have pushed leaders to the edge of their comfort zones. But where many feel overwhelmed, great leaders rise. That’s where I come in.

As a Master Certified Coach (ICF), and the founder of 2b On Purpose, I partner with executives, senior managers, and emerging leaders to help them grow beyond the grind—to lead with clarity, courage, and purpose.

I believe the most influential leaders are those who stay grounded in their values and lift others in the process.

They coach, not command.

They listen before they lead.

They inspire trust, fuel growth, and cultivate purpose in every corner of the organization.

With over a decade of experience coaching across industries, I’ve seen the profound transformation that occurs when leaders stop reacting to change—and start leading through it.

My approach integrates values-based leadership, behavioral science, and the Ziglar Coach Leadership framework.

It’s not a cookie-cutter solution. It’s a tailored, deeply human process that turns ordinary moments into breakthrough growth.