RGA is excited to bring you another unique opportunity to position yourself as an expert and promote your business with the rga authoring program!

As far as opportunities to establish yourself as a credible professional there isn’t a much better tool than authoring a book to showcase your knowledge and experience. That’s why we have created the RGA Authoring Program for our members. Through this program we bring 25-50 professionals together around a specific topic to create a compelling piece of collaborative writing that is sure to position you as the expert in your industry!

Here are a few compelling reasons why you should be a part of the next RGA Authoring Program:

1. Establishing Authority: Authoring a book positions you as an expert in your industry. It showcases your knowledge, expertise, and unique insights, it elevates your credibility and establishes you as a go-to resource. This increased authority can attract more clients, speaking engagements, media opportunities, and partnerships.
2. Building Trust and Connection: A book provides an opportunity to connect with your audience on a deeper level. By sharing your personal stories, experiences, and expertise, you can build trust and rapport with readers. This connection can translate into stronger customer relationships, loyalty, and repeat business.
3. Expanding Your Reach and Visibility: Publishing a book expands your reach beyond your existing customer base. It allows you to connect with a broader audience, including potential customers, industry influencers, and the media. As a collaborite writing effort brought to you by RGA your book launch will have the marketing power of not just RGA but of each individual author as they announce the book launch. By leveraging different distribution channels and marketing strategies, such as online platforms, social media, and book events, you can utilize this launch to increase your visibility and attract new opportunities.
4. The Power of Differentiation: In a crowded marketplace, author credentials can set you apart from your competitors. It demonstrates your commitment to sharing knowledge and helping others, which can resonate with potential customers seeking an expert’s guidance. A well-crafted book with a unique perspective can be a powerful tool for standing out and positioning your business as the best choice.
5. Generating Additional Revenue Streams: A published book opens up new revenue opportunities. Beyond book sales which don’t come into play with the RGA Authoring Program, you can leverage your book to create supplementary products or services, such as online courses, workshops, consulting packages, or speaking engagements. These additional revenue streams can contribute to the growth and sustainability of your business.

Remember, writing and distributing a book requires time, effort, and dedication. Normally it is also QUITE expensive. RGA wanted to make it as accessible  as possible for our members . So where writing a traditional book may cost you 15-25k to write and launch independently you can do that with RGA for a tiny fraction of that cost.

It’s important to plan your part in this resource strategically, considering your target audience, messaging, and marketing strategies. Have a plan for how will you capitalize on this launch.

The benefits of being a part of the RGA Authoring Program can be significant and long-lasting, making it a more than worthwhile endeavor for every member of the RGA community and a small but not insignificant part of why small businesses and professionals should join RGA.