Getting the most out of your promotion and marketing dollars just makes sense! Let’s spend a few minutes talking about how to do that with the RGA Business Expo this year. It is sneaking up on us! July 27th, 2023 is right around the corner!
To maximize your investment in a vendor space at this years RGA Business Expo, consider the following strategies:
- Plan and prepare: Develop a detailed plan well in advance of the Expo. Determine your goals, target audience, and desired outcomes. Prepare marketing materials, such as brochures, business cards, banners, and promotional items.
- Engaging booth design: Create an eye-catching booth design that reflects your brand and attracts attention. Use clear signage, appealing visuals, and well-organized displays. Consider incorporating interactive elements or demonstrations to engage attendees. Don’t forget we have a best designed booth competition at every Expo!
- Spend Time training your staff: Ensure your booth staff is well-trained and knowledgeable about your products or services. They should be friendly, approachable, and capable of effectively communicating your value proposition. Encourage them to actively engage with attendees, answer questions, and initiate conversations. Don’t just sit or hang out behind a table. Be in front of your space engaging guests and members as they walk by.
- Offer incentives: Provide incentives to attract visitors to your booth. Offer giveaways, discounts, or exclusive offers that encourage people to stop by and learn more about your business. Make sure these incentives are relevant to your target audience and aligned with your brand. Make sure you sign up as a Silver Level Sponsor and include something in the attendee door prizes and gift bags!
- Networking: Actively network with other vendors, organizers, and attendees. Build relationships with fellow small business owners, industry professionals, and potential collaborators. Networking can lead to valuable partnerships, referrals, and future opportunities.
- Collect contact information: Have a system in place to collect contact information from interested attendees. Offer a guest book, business card drop box, or digital sign-up form to capture leads. This will allow you to follow up after the expo and continue the conversation with potential customers.
- Utilize social media: Leverage social media platforms before, during, and after the event. Promote your participation in the expo, share behind-the-scenes updates, and invite attendees to visit your booth. During the event, use event-specific hashtags and engage with attendees online. Afterward, post highlights, express gratitude, and share any special offers or follow-up information. Using the Expo to create marketing and promotional content is a fantastic way to create energy in your business. Not to mention collaboration with other businesses if you go live at the Expo and invite them to your livestream.
- Deliver memorable experiences: Focus on creating positive and memorable experiences for attendees. Provide product demonstrations, interactive activities, or personalized consultations. Engage all their senses by offering samples, tastings, or hands-on experiences related to your business.
- Follow up promptly: As we always say, “THE FORTUNE IS IN THE FOLLOW UP!” After the expo, follow up with the leads and contacts you gathered. Send personalized emails, make phone calls, or use other appropriate means to reconnect with potential customers. Be proactive in nurturing those relationships and converting leads into sales.
- Evaluate and learn: Assess your performance and results after the event. Identify what worked well and what could be improved for future expos. Take note of attendee feedback, sales data, and any new insights gained during the event. Continuously adapt and refine your strategies to increase your return on investment for future expos.
Remember, successful participation in the RGA Business Expo requires a combination of effective planning, engaging booth design, strong communication, and post-event follow-up. By implementing these strategies, you can maximize your investment and increase your chances of success at a vendor space this year!
ABOUT THE AUTHOR:
My name is Matt Coots. I am the COO for RGA Network. I am a business influencer, author, speaker, entrepreneur, podcast host and sales, marketing & business strategist.
In the last two decades I have started, ran and consulted with numerous enterprises from small businesses to companies with hundreds of thousands of clients. This included projects where I was responsible for recruiting, training and managing service departments, distribution channels and sales teams of thousands of individuals that did tens of millions of dollars per year in sales volume. As COO of RGA Network, my focus is on creating opportunities and programs for you to grow and expand your business and revenue.
Let’s grow and thrive together!