Podcasting is not a niche solution for marketing any longer. In fact, today, you will find that this is something that nearly anyone can do, and despite a crowded landscape, can thrive within. Businesses today are going to find that there are several reasons to start a podcast, even if the audience is somewhat limited. You don’t need a large following to get forward momentum in this arena, mind you. You can have a minimal amount of listeners, and still increase impact and influence. Podcasting, in short, is a cost-effective way to market your products and services. If you aren’t familiar with why, then perhaps the following will help you see why it’s so important.
The Traffic Generation Side of Things
The first rule of e-commerce, or any sort of marketing online is simple, traffic. Traffic can make or break your business, and it could very well either leave your site out cold or increase enough hits to ensure that you are able to make money through interaction, sales, etc. The more traffic a website can receive, the higher the chances are that you’ll gain a sale, simple as that. Podcasts can drive traffic through audio cues, as well as transcribing links, and promotional considerations throughout any major web page. Whether you try to market your site through traditional means, or try something new, you will find that the cost associated with podcasting is less than any other solution you may find.
Building Trust and Relationships
The secret to sales in any capacity is simple, trust. If a customer trusts the brand, the store, the sale, the price, and anything that comes with spending money on any detail, you’ll find that they will return. The key to business is the repeat customer, and podcasting encourages that in several ways. It starts with educating individuals, as well as building an effective relationship with individuals that are more inclined to support businesses that are podcasting. When consumers trust, are educated, and move forward with building relationships, sales become easier to garner. The sole reason many people go to one store over another is that they trust the store, even if they don’t admit it, there’s an inherent trust that keeps them returning.
The Cost Break Down
The cost of podcasting is a lot less than you may think. There are several ways that you can work with this. Assuming you started your own podcast, you could easily do it with free software, a smartphone, headphones, and even the most archaic of setups. Of course, you could also advertise through podcasting, and pay for sponsored reviews, ads, and much more. The costs can be a lot less than CPC, PPC, CPM, and other standard advertising solutions.
If you look at the costs of starting podcasts today, you will see that it costs less than any other form of advertising. Even after a show is recorded, for instance, the ad will remain in the archives, etc. You’ll also have backlinks in show notes, and further interaction as you look into breaking down costs in podcasting overall.